Most folks do not understand how to develop a digital marketing strategy, although they know that they need one to build an online brand. A halfway attempt is not helpful to your business, so following are some quick guidelines to give you a bit of direction.
You have to develop a pattern for your blog posts, and be consistent. Have a regular schedule for blog posts and stick to it. Whether it’s once a month (which really won’t do much for your SEO) or once a week, let people know they can always look for a regularly scheduled post from you.
How can you aim for success if you don’t have an identified target? You can’t. If you say that your product appeals to everyone and the world is your target market means that you don’t know anything about your product or how to sell it. Everyone is not interested is what you have on the internet. Realizing this will help you figure out how to get those who ARE interested to your website. Once there, you can convert these visitors into paying customers!
First, according to TVB, ad spending on TV rose 7.7% in 2012 or nearly 22 billion dollars. And according to eMarketer, ad spending on the Internet rose 16.6% in 2012 or nearly 38 billion dollars.
Many consultants, from areas such as change management and staff training to digital marketing agency and finance, get great entertainment but also frustration out of how people pay a lot of money for an external consultants advice, but then only half apply the advice. Organisation’s pay large sums of money, that often they may as well have flushed down the toilet!
What is really cool though, is either one can become a work from home venture or work from anywhere business! How many of you are tired of punching the old time clock.
Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.
4) Relax. So many companies get uptight and formal about the way they communicate with their audiences. Digital marketing gives us the chance to let our hair down and create one-on-one relationships. no one wants to do that at a formal meeting. Let your audiences know the culture and personality behind your business – and the reality behind you. That’s the power of digital marketing – so use it!