For businesses, both small and big, the time is such that ignoring social media can be fatal. Yes, that’s right. No matter what the size of your business is, you have to use social media networks to promote it. Not only is engaging with existing clients important, you also need to find avenues where potential clients can also find you. Having an online presence is actually essential in today’s times when people lead their lives online. Just opening the obligatory account on Twitter and Facebook will not do. You also need to know how you should behave to ensure that your small business takes off in the right direction. Here are tips you should follow to make more of your social media presence.
The first thing to appear is the Chrome browser. The same browser you have on Windows or Mac. The OS doesn’t automatically recognize your wifi. A small icon in the top right corner of the screen has a wifi menu. Click that and select your network. I also tested out my ethernet cable and that worked fine. Once that was done I could begin browsing the web.
One more thing. You need to ensure your brand is consistent across all the social media platforms within the bounds of the differences in platforms. My LinkedIn is more professional, Twitter more quirky and Facebook more social and your profile needs to reflect the differences.
People like Twitter because it’s simple. It allows you to get to the gist of the subject instead of having to read or watch a video, etc. Yes, people are that impatient. That’s the microwave society we live in where we want something and we want it ten minutes ago. But you can use that to your advantage when you think of social networking in those terms. By using Twitter, you’re able to give people a bit of what you’re talking about so that they can click on your link to find out more. But if you want people to respond to your Twitter, whether you’ve Tweeted directly or you’ve had it updated through Posterous, you need to intrigue people with the Tweets you leave.
When you’ve just done something really cool and exciting in your life that you know your followers and friends would enjoy hearing about, or you just posted a fantastic blog post that your readers will really enjoy and benefit from, off you go on the social media hamster wheel.
It can give you access to thousands of people who are only one or two contacts away. It’s a great way to find insiders for informational interviews and networking.
Social media marketing is one of the most cost efficient methods in advertising your business. If you haven’t taken advantage of it then now is the right time to do so. For more information regarding this feel free to visit my website.