Because of curiosity and my love of all things Internet related, more than three years ago I attended a bloggers’ get together. When asked if I had a blog, my answer was that “I do so much writing already, why would I ever need or enjoy creating a blog?” Since that memorable evening I read a few blogs, but still felt no desire to have one of my own. And then, it happened! I was bombarded by glowing reports of the importance of and marketing payoffs of having a blog.
Some of you may have heard of the legendary Google sandbox, sometimes called, “The Goggle Sandbox Effect.” What happens is that newly listed sites rank well for about two to three weeks, then suddenly drop off the radar screen. These new sites are placed in a type of probational sandbox, away from the “real” sites.
Blogging has reached the lives of many in all age groups, in all classes of people and in most countries. It has changed us as a society in many ways and overall millions use it everyday. It opens up communication and advertising to everyone rich and poor; young and old.
OMake your blog visually exciting. Choose an attractive background colour and provide photos or images. Consider sound. Develop your blog as you would a web site, with the same visual appeal. Some bloggers even add video and sound to their Get inspired. There is no need to spend many hours composing art works, but know that simple text on a white background may simply not draw as many readers as you like.
Another difference between websites and blogs is the ability to communicate with the visitor. Blogs by definition provide space for comments and back and forth communications on the posts or web pages. Websites, on the other hand; traditionally don’t have this. Some websites now have the flexibility to provide places for comments so this is not such a major difference between the two platforms any more.
Many blogs are boring journals/diaries filled with personal information of little interest to the general population. These give blogs and blogging a “bad name.” But, we must also remember that there are many far-from-delightful websites and e-newsletters too! All we need to do is click away – fast.
Blogs are a fascinatingly simple, quick, and cheap way to create revenue online. There is essentially no risk involved and there is no overhead, apart from hosting. You can simply set up a free blog, put AdSense on it, and post whatever you want. If you follow the guidelines above, you will soon be on your way to residual income.