A blog is sometimes called web log or weblog. It is a type if online journal or diary, often including personal comments as well as web links and images. Many people keep a blog as a type of personal creative exercise, but you can easily use this popular online type of writing to market your business. Blogs are very popular right now and they can be a great and inexpensive way to contact more customers.
By maintaining a blog, you can direct traffic to your site by search engine optimization. Blogs allow you to write about something related to your products and sprinkle it with the necessary keywords. By repeating keywords over and over through the content your blog, you are actually optimizing it for search engines. Besides, you can also update and add up to your keywords anytime you want. This feat is not easily duplicated on a static website. Before you can update your keywords on one, you have to do an overhaul of your site. If you don’t know how to do that exactly, you would have to call your programmer to get the job done. And that means several hundred of dollars worth of fees too.
But don’t just limit yourself to Google! Search anywhere people can talk about you– look at my lives, news sources, forums, social media sites, etc. Making a plan to ensure you control page one of Google’s results and other sites was the most important part of taking control of our online presence and turning our reputation around. If this seems too daunting or you find you don’t have the time manage Google’s first page of results, you may want to hire a reputation manager to help you get this fine tuned like we did.
Many automobile insurance blog sites will have a plethora of information about car insurance. Reading these particular blogs will keep you informed about changes not only to policies but also to laws. The information on these blogs is very valuable to say the least. No matter where you find these particular blogs, you can be sure that you will get up to date information as it pertains to car insurance. Different insurance companies post blogs on their sites to keep their customers and potential customers informed. Information is power in this day and age. It can also help you to save money.
Always keep in mind your readers are there to read information on your particular niche; they are not interested in what you had for breakfast or what movie you watched last night. Try to keep your content at least 75% related to the niche of your blog.
Set up Google Alerts for people or brands that are either your competitors or that reach a complimentary audience. Find out who is covering them. Maybe they will want to cover you too.
Be proactive! The most important thing you can is to be proactively engaging your online presence. This has traditionally been done with TV and radio ads which do work. But the nice thing is you can cast a wider net for cheaper online. This can easily be done for free with things like video marketing, SEO, or paid search ads. I’m not saying to flush the traditional methods since we took full advantage of TV and it worked. But these days you gotta be thinking outside the box to make it work. And most importantly, engage and reward your online community who talk about you favorably. Creating a raving fan base is a lot simpler than one typically thinks. Things like video testimonials, online reviews, and social media sharing will make your business shine like no other before.
The problem with all blog spam is that it relies on SEO “tactics” that the search engines hate. Sometimes a nuisance, sometimes illegal and almost always results in more garbage on the Internet. There is nothing worse than having to wade through someone’s garbage to find good quality information. But one thing is for sure, for as long as blog spam works, one man’s garbage will continue to be a spammer’s goldmine.